Benefits of Shorter URL – Is it Worth it?

Keith Published on May 23, 2022

In recent times the importance of SEO has increased and more and more people are using the search engines to find the products or services that they are looking for. The process of SEO is getting more and more sophisticated and this is evident from the various changes made by Google.

The most common question that we receive is whether it is really worth it to shorten the URL or not. So, this article will tell you more about the benefits of shorter URLs and how the search engine will benefit from it.

Google wants to serve the user with the best experience

The first thing that we need to understand is that Google wants to provide the user with the best experience. If we compare the URLs with each other then it will be clear that longer URLs will definitely give a better ranking to the website. It is obvious that if a website has a longer URL then it will take much more time to load. Also, it will increase the time taken to read the content on the website and this will result in a poor user experience.

The content is more useful for the users if it is displayed quickly

If you are a webmaster then you know that the content of the website is the most important thing. It is the content that will help the user to understand what you are trying to convey. If the content is lengthy, it will take a lot of time to read and if you shorten the URL then the content will be more understandable for the user.

The search engine will consider your website more authentic

If you keep the URL of your website longer then it will be visible to the users, but if you shorten the URL then it will only be visible to the search engine. As soon as the search engine will see the shortened URL then it will treat it as a fake website and it will ignore the site. This is why you should always shorten the URL to make your website more authentic and visible.

Shorter URL is easier to remember

Most of the users will remember a shorter URL than a long one. When the user types in a particular keyword on the search engine then the website with the most matching keywords will be on top. If you want to rank on the first page then you should use short URLs.


These are the main reasons why you should always shorten your URL and not use the long one. By using a short URL you will get a better ranking on the search engine and the user will have a better experience.

Keep reading

More posts from our blog